Who We Are

We are AMERIKA, , we seek the development and positioning of brands with a focus on commercial strategies and marketing, for the Chilean and Andean Region market.

Vision:

We provide high-value business solutions through exceptional service and efficient sales management, connecting quality products with the needs of our customers/consumers to ensure their satisfaction.

Mission:

To be a benchmark for commercial excellence, both in the national and international market, recognized for our ability in brand development and positioning, sales innovation, customer/consumer loyalty, and to be transformative of a valuable experience in the long term.

Our competitive advantage:

It's not about what to sell, but how to sell it. We possess market intelligence; we are able to detect trends and opportunities before the competition (time to market). We become advisors, rather than salespeople, building relationships of trust with our clients, with a long-term perspective.

Main Achievements:

  • Core Line Growth: 28% vs. Year-over-Year.
  • Product Placement in Major Retailers: 12 SKUs.
  • Participation in the Creation of New SKUs: 7 SKUs.
  • Pricing Strategies by Sales Channel.
  • Packaging Strategy.
  • Promotional Plans.
  • Plans for launch.
  • Marketing and Trade Marketing Plans.

Partners:

Lilian Gonzalez F, Business Engineer with a Diploma in Leadership and Management of Sales Teams from Universidad del Desarrollo, Santiago, Chile. Completed a Commercial Negotiations Program at Universidad Adolfo Ibáñez, Santiago, Chile. Over 25 years of experience in multinational companies, including the last 10 years managing the sales department of a food company in Chile.

Ignacio Morales G, Commercial Engineer, with a Diploma in Commercial Strategy from Adolfo Ibáñez University, Santiago, Chile. MBA from Torcuato di Tella University, Buenos Aires, Argentina, in a Management Development program. With over 30 years of experience in commercial areas in multinational consumer goods companies, managing commercial areas for the last 15 years, 5 of them in Peru.

Strategic Approach

Explore our SWOT analysis matrix to discover how we manage our strengths and opportunities.

View SWOT Analysis
Our Team

The human talent and professionals who make it possible to achieve our goals every day.